Fri 11 Jul 2008
The Downside of Internet Marketing: Why Print-Advertising Isn't Dead
Posted by jtmcarthur under Marketing
Comments Off on The Downside of Internet Marketing: Why Print-Advertising Isn't Dead
About 20 years ago, I had a small consulting practice, helping very-small businesses migrate from typewriters and manual accounting systems, to automated ordering, billing, and accounting systems. Within a year or so, I turned my few customers over to my brother, Ken, who was much better equipped to service them. Ken was also substantially more knowledgeable in the area. To Ken’s credit, he continued to service these accounts for years, even though he was geographically challenged with a separation of about 350 miles.
My first client has offices little more than a block from where my sons now attend summer camp. So this morning, after dropping them off, I stopped by to see my former client. He’s no longer using the systems we developed for him. But they were good for more than 10 years. So that’s not bad. I met his in-house IT guy, the guy that replaced my brother and our systems. The new guy says he also takes out the garbage and cleans the offices on Fridays, something we never did. (more…)