About 10 years ago, I did several video segments with Caspar Weinberger on the show World Business Review (WBR).  I was one of the “industry experts,” whose job it was to keep the conversation on topic, and not let the episode go too far afield or become too much of an infomercial. 

Cap (he wanted to be called “Cap”), who was eventually replaced by Al Haig, passed away in 2006, but he was amazingly active well into his 80s, when he was hosting this show.  He used to record between 4 and 6 episodes a day. At the time, distribution for the episodes included broadcast on the business channel on United’s overseas flights to Japan.  I only know this because I spent so much time flying to Japan in those days and saw myself on the overhead screen from time to time.  WBR also licensed the content to schools, which I always found interesting.

Every startup is looking for cost-efficient and effective ways to get the word out on their products and services.  StorMagic decided to leverage wsRadio with this webcast.  It’s well produced. I don’t know the cost, and I need to hear from wsRadio regarding how many listeners they get and how the content they produce is distributed.  I’d also like to hear from anyone who has used wsRadio or similar services to get the word out.  Was it effective in raising visibility?  Did it increase end-user or partner leads? Did it help close sales?

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