Back-of-the-napkin analysis isn’t good enough for some people, as one friend illustrated, when after my last post he sent me this link to an available research report on Ice Cream in the USA to 2011.  This report, which provides volume, value, share and per-capita consumption analysis across four categories of ice cream, confirms once again what my brother, Ken, has said, “If you focus narrowly enough, and study intensely enough for a few weeks, you can become the world’s leading expert on a topic.”  If the availability of this 120-page, 530 Euro report isn’t enough to prove Ken’s claim, note on the weblink the assertion that “Customers who bought this report also bought Ice Cream in Pakistan to 2011 and Ice Cream in Argentina to 2011.   Having been to Argentina and observed the beauty of the country, I had been hoping to become the world’s leading expert on ice cream consumption in the country. Alas, the job has been taken.  I guess I will need to focus more narrowly.  Perhaps I’ll focus on the per-capita consumption of 18 oz. Porterhouse steaks.  You wouldn’t believe how much meat they eat in Argentina. In the meantime, I’m wondering, if I can get a discount on a three-country ice cream report bundle. (more…)

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