I ran into one of my acquaintances at Storage Networking World, and as we talked about the marketing needs of one of my clients, he suggested a book called “The 22 Immutable Laws of Marketing.”  He promised it was a quick read, so, on his recommendation, I ordered it from the local Barnes and Noble.  It’s got a 4-stars reader ranking on Amazon, but in keeping with the theme of “you can’t please all people,” the 100+ comments range from, “If an entrepreneur or sales person reads only one book on marketing, this would be it.” to “…there are a few small pearls to be gathered, but digging through the muck to find them makes them difficult to spot.”  The book was published in 1994, so some of the examples are a bit dated, but it is interesting to see how the authors’ predictions played out.  My favorite was the decline of Sears, which in a bit of irony merged with Kmart.

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