Sun 1 Jul 2007
SMOT – Startup Moment of Truth
Posted by jtmcarthur under Affiliate Marketing, Startups
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I spoke with my brother, Ken, during the past week, and we were talking about his business. I’ve never fully understood Ken’s business, but he is, in his words, in the business of “Helping people realize their dreams of starting their own business.” Ken is an internet and affiliate-marketing expert. He runs successful conferences on the topic, writes software, writes books, and teaches people how to make money through affiliate marketing programs. Now, a lot of people want to have their own business, and since Ken is in the business of helping people “realize their dreams,” I was a little surprised to hear him also say, “Some people shouldn’t run their own business.” It just goes to show you, he’s an honest fellow. And he’s right; some people don’t belong in the pool. This morning, I thought of my conversation with Ken, when I saw some small critter making tiny waves in our pool. The critter turned out to be a chipmunk, paddling furiously, getting nowhere, barely keeping its nose out of the water. I pulled the chipmunk out of the pool, but for the record, chipmunks don’t swim well or for long, and don’t belong in the pool. (more…)